Post by account_disabled on Jan 8, 2024 21:00:30 GMT -7
The American department store chain TK Maxx has just raised the curtain on its new Christmas campaign in European lands, in which it has hung on the arm of a small and charming protagonist: the goat Lil' . The central axis of the campaign is a nice spot narrated by the British actor Bill Nighy . This is the fourth consecutive time that Nighy has provided his voice for TK Maxx's Christmas campaign . In the advertisement, a couple of farmers watch in shock as good old Lil' struts over a superb snowy landscape to the rhythm of the infectious song "The Game Remix" by Gabriel Garzón Montano and Junglepussy. But Lil' is by no means a normal goat and in addition to dancing she is dressed from head to toe (to the hooves in this case) in trendy outfits.
Did you buy the goat designer clothes?” Farmer Susan asks her husband Gary. And he breaks down on the verge of tears with this delirious response: «Yes, she has Email Data had such a hard year. "He deserves it very much if that's what you ask me." If you do not see the embedded video correctly, click here The spot closes with a jubilant scene of Lil' skating on the ice and perfectly embodying the message that TK Maxx wants to convey to the viewer with its new and quirky creation: that this year we all deserve to feel special at Christmas.
Signed by the Wieden + Kennedy London agency , the production company MJZ and the director Matthijs van Heijningen, the advertisement was filmed in Biggar (Scotland) and aims to imbue the viewer with hope in an extraordinarily complicated year. «We wanted to emphasize the very difficult year that we have all had and at the same time provide a pinch of optimism to the viewer . The spot reminds us that the art of giving as a gift is very special and can give us all immeasurable pleasure,” explains Deborah Dolce, marketing director at TK Maxx. The new TK Maxx Christmas campaign in Europe will see the light of day in the United Kingdom, Ireland, Germany, Poland, Austria and Holland and will do so accompanied by actions on various channels with the ultimate goal of spreading its infectious optimism to the viewer.
Did you buy the goat designer clothes?” Farmer Susan asks her husband Gary. And he breaks down on the verge of tears with this delirious response: «Yes, she has Email Data had such a hard year. "He deserves it very much if that's what you ask me." If you do not see the embedded video correctly, click here The spot closes with a jubilant scene of Lil' skating on the ice and perfectly embodying the message that TK Maxx wants to convey to the viewer with its new and quirky creation: that this year we all deserve to feel special at Christmas.
Signed by the Wieden + Kennedy London agency , the production company MJZ and the director Matthijs van Heijningen, the advertisement was filmed in Biggar (Scotland) and aims to imbue the viewer with hope in an extraordinarily complicated year. «We wanted to emphasize the very difficult year that we have all had and at the same time provide a pinch of optimism to the viewer . The spot reminds us that the art of giving as a gift is very special and can give us all immeasurable pleasure,” explains Deborah Dolce, marketing director at TK Maxx. The new TK Maxx Christmas campaign in Europe will see the light of day in the United Kingdom, Ireland, Germany, Poland, Austria and Holland and will do so accompanied by actions on various channels with the ultimate goal of spreading its infectious optimism to the viewer.